In this last day of Essential Home’s presence at 100% Design, we tell you all it happened so far!
100 Design is still going strong on its last days of celebrating design in the amazing city of London, and Essential Home has been there to witness everything, from emerging brands to conferences, visits of new clients and the overall hype of the much awaited design fair. We’ll tell you everything that happened so far!
The doors of Olympia are on its final day of being open to all design lovers and professionals, architects, interior designers and even students that are passionate about this field, and we want to take a close look at what has been happening at this awaited furniture fair, the new trends, the conferences and even the brands. All you need to know is right here!
This year’s edition of 100% Design is going stronger than ever, bringing guests to talk about design on the much awaited 100% Talks, brands that are widely recognized in the design world, as well as emerging brands with much potential, after-parties with professionals that bring their knowledge and passion to those that visit, and other surprises.
Olympia kept its doors open even at night for all those interested to connect with new people in the design world. However, as fun and exciting as it was, 100% Design had even more to offer during the day.
A live session with one of the most prestigious design magazines ever, YOO, took place on 100% Design and it was one of the most awaited conferences at this year’s design fair. Chaired by Dezeen Editor in Chief, Marcus Fairs, it counted with the presence of no more then some design giants such as YOO creative directors – Kelly Hoppen and Marcel Wanders with the YOO chairman John Hitchcox.
When working on YOO, the designer Kelly Hoppen, tells us that:
“We’re trying to create something extra special, for everyone.”
When it comes to having a sense of community, of home, technology is something to be thought off. And one of the most pertinent questions was exactly that, what is the role of technology in the nowadays and future homes? Marcel Wanders says that “Technology is going to become invisible, but always present.”
Essential Home At 100% Design
In this year’s edition of 100% Design, you would also be able to visit Essential Home‘s stand, that paired up with sister brand DelightFULL, brought to every design lover mid-century vibes and the highest quality of Portuguese design that just couldn’t go unnoticed.
Although small in space, it showcases a number of furniture and lighting pieces that wow those that were passing by and had to stop to take a look. This stand perfectly shows the versatility, beauty and practicality of each piece, demonstrating what the brands’s vision is.
Essential Home and DelightFULL are waiting for you on this last day of 100% Design, ready to show you the best of Portuguese design in the furniture and lighting field. Drop by stand L340 to see it all and be amazed with mid-century pieces that are comparable to pure art.
We’ll be waiting for you there!
Other Design Events You Should Attend
London Design Festival
This true festival of design spans over dozens of locations around London, with multiple events and fairs such as 100% Design and Decorex, with only one goal in mind: to prove that London is the capital of design. Why don’t you check it yourself?
London Design Biennale
A must see exhibition that ends this 23th of September, London Design Biennale brings to London some of the world’s most exciting and ambitious designers, innovators and curators to show how design impacts our very being and every aspect of our lives.
In response to the theme Emotional States, participants from six continents are exhibiting engaging and interactive design installations across Somerset House. In an exhibition of outstanding ideas and creativity, international design teams are illustrating how design can challenge, delight, educate and surprise.
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