Need hotel design inspiration? The lavish makeover of St. Regis is the perfect inspiration for you!
The St. Regis, a Manhattan landmark since its grand opening in 1904, has long been synonymous with opulence and luxury. Originally founded by John Jacob Astor IV, the hotel’s lavish interiors and impeccable service quickly made it one of New York City’s most prestigious addresses. From the sumptuous Venetian velvet drapes to the innovative vacuum tube system discreetly removing dust from the floors, every detail of the St. Regis was designed to exceed expectations.
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One hundred and twenty years later, the St. Regis New York continues to be a majestic symbol of a bygone, more glamorous era in New York City. To commemorate this anniversary, the hotel has unveiled a series of stunning renovations to its public lobby and hospitality spaces, designed by Champalimaud Design.
Designer Alexandra Champalimaud, known for renovating iconic properties like Raffles Singapore and the Beverly Hills Hotel, aimed to evoke the opulence of the Astor family for modern travelers. In the reimagined lobby, where the original chandelier still sparkles and details like moldings and original gilt reception cages were restored, she created a lighter atmosphere with neutral hues, sleeker furnishings, and an open plan. The splashes of red in the accessories are a nod to the variety of roses favored by Mrs. Caroline Astor, the family matriarch.
“We’ve created spaces with energy and splendor,” Champalimaud explained in a press release. “By layering the classic architecture with contemporary elements, we’ve reinvigorated the hotel with magic, just as the Astors did when the hotel first opened.”
As you move through the hotel restaurant, the Drawing Room (formerly the Astor Court restaurant), the dreamy color scheme intensifies. You’ll eventually reach the hotel’s most celebrated feature: Maxfield Parrish’s Old King Cole mural, a playful tribute to the nursery rhyme figure—and a subtle jab at John Jacob Astor IV himself.
In the King Cole Bar, Champalimaud unleashed a burst of jewel tones inspired directly by the famous mural. The ceiling is now a deep emerald green, the midnight blue carpet is sprinkled with gold rays, and the lavender velvet chairs with rich fringe are perfect for sipping Bloody Marys, a drink allegedly invented by the hotel’s bartender Fernand Petiot.
The reveal kick-starts a series of even more luxurious upgrades at the St. Regis, including the public opening of La Maisonette, where guests can enjoy afternoon tea starting this fall. Additionally, beginning next year, the hotel’s 238 rooms and suites will undergo renovations, ensuring that all future guests are treated to an exceptional experience.
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